DEMAND AND SUPPLY ANALYSIS OF CAKES MADE OF FRUIT IN THE EASTERN PART OF LAGUNA: A BENCHMARK STUDY FOR THE ESTABLISHMENT OF CAKE BUSINESS IN SINILOAN LAGUNA

A study was conducted in the four municipality in the Eastern part of Laguna during summer of 2016. It aimed to seek an optimistic opportunity on creating a unique cake products that could meet interest of the people who are looking for a new variety of taste for cakes made of fruit. Based on the survey there are a lot of bakeshop but there is none who produce cake products with cream filling. Utilization of raw materials such as fruits like ube, macapuno, langka and other fruit available during every season will be use as flavours for production of cake. Results showed that population as one of the demand determinants increased by 13.79% from 2010-2015 in Siniloan Laguna. The demand for cakes is increasing as population grows every year. Changes in one?s tastes and preferences was also the main concern of the study for the human satisfaction and consumption. Results revealed that Supply for cakes are only limited in the eastern part of Laguna based on survey. There are four cake producers that has a maximum capacity production of 21, 796 cakes per year. It also shows that cake manufacturers only produces cake without cream filling. Innovation of cake products is widespread and it is necessary to improved its taste for human consumption and satisfaction. Hence the survey revealed that the Supply of cakes need to increase for production to serve and satisfy the gap of the Demand.